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2014/05/30

2014.05.30 経営破綻

 きのう真夏日だった名古屋。けさは薄く雲がかかっていて、きのうほど日差しが強くなかった。いつもどおり7時10分スタートで走りだす。けさは、この春から履いているちょっと重めの(クッション性の高い)シューズ。それでも、きのうのNewシューズよりちょっと速い。きょうも緑地2周の10.8km。

20140530

 ことしは2階のベランダでささげ、1階のリビングの前でトマトをそれぞれ育てている。そのベランダのささげ。いちばん発芽の早かったものは、そろそろ支柱が必要になりそうなくらいになった。この生育のスピード、すごいなぁ。

 きのうここに書いた東海道新幹線の浜松工場の見学会の件、きょう詳細を見たのだが、子供連れじゃなくても(大人だけでも)、運転台の見学やドクターイエローの見学ができるらしい。ただし、どちらも往復はがきによる事前申込制(抽選)なので、必ず参加できるというわけではない。でもまぁ、ダメもとで申し込んでみるかな。

 きのう「白元」が民事再生法の適用を申請して、事実上経営破綻した。白元といえば、パラゾールやミセスロイド、ノンスメル、アイスノン、ホッカイロ、さらにはソックタッチといったヒット製品を世に送り出してきた会社だ。社名は知らなくても、先に挙げた商品名(ブランド名)は、かなりの率で認知されているはずだ。

 一応、表向きの理由は、競争の激化で採算が悪化したということになっている。ミセスロイドなどの防臭剤などの得意分野も、今や、エステーなどの後塵を拝しているらしい。こういう事態になると、負のイメージの話が次々にでてくるのが常だが、ご多分に漏れず、不正経理が長年にわたって行われてきたとか、期末には得意先への押しこみ販売が、かなり強引に行われてきたとか、いろいろな話が伝わってくる。

 期末の押し込みといえば、かつては化粧品業界でも「常識」だった。営業さんがじぶんの予算達成のために行っていたり、地域の販売会社が行っていたり、全社で会社ぐるみでおこなっていたり、その範囲は、その時々で違っていたりしたが、まぁ、かなり常態的におこなわれていた行為だった。

 思えば、押し込みが会社ぐるみだった「カネボウ」も経営破綻したんだったなぁ。化粧品事業は一応黒字ということになっていたけれど、その化粧品事業でも、押し込みなどで粉飾決算が当然のように行われていたという。2004年に産業再生機構の支援で、事業ごとの切り売りをすることで、再建の道を歩むことになったんだけど、このあたり白元も似たようなもののようだ。要は「ヒット商品」の上にあぐらをかいていたりすると、こういう結果が待っているということなんだろうなぁ。

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